Matt Cutt says don’t worry too much :

• Make sure you have the words that you want to have on the page
• Make sure they read naturally
• And you should be in pretty good shape

What Matt Cutts does not say, is that basically it also has to be in many other places:

• Title Tag
• Site Structure
• Links (on-site & off-site)
• Content strategy
• Images
• Meta Description
• URL

Keywords should not only aimed at crawlers but should also give information to users, the right words at the right time are what we are all looking for (bots included).

‘Many of you are familiar with the fact that the world of search is really dominated by this concept of the long tail. Google talks about this incredible metric that 20% of any search that’s performed every day is completely unique. Google has never seen that search before performed on their engine at all. No one in history has ever made that search. That happens on one out of every five queries every single day.‘

You should check this out on Whiteboard friday!

This could be the first press release via Twitter, ever!

But the only question is: what the hell is doing Google?

Source : Twitter Renews Deal with Bing; Google Deal Remains MIA

Steve Jobs died today.

Alot is being written about what he has done, with the people from Apple, and we all know their products: iMac, iPod, iPad, iO’s, and all things coming soon…

Do you remember what’s like to have an O.S asking for a driver every two days (tiring)? What was a mobile phone like, before using an iPhone (painful)? How frustrating it was to spend hours trying to find if the motherboard you bought was compatible with the Random Access Memory (R.A.M) you wanted? If this thing (camera,cable, printer) was compatible with all those beiges/black/grey computers’ connections (arrggg awful)! How does it feel to simply slide to unlock and write through just like a kid does, isn’t this wondeful?

Not that long ago every human computer interactions and interfaces were… Suck!

Most software were absurd and unfriendly, and Steve Jobs lead a whole industry to free users from having to digest a huge User’s Guide before even starting to undertand how to use something.
Steve Jobs has overhauled user experience and created value !

It’s not only about the tools he invented, it’s mainly about what you can do with it, in a simple way, nicely designed, it’s what is called User Experience.

Apple does not only make O.S and computers anymore, they are creating digital devices and it’s why Apple is so ahead of the competition.

And this was all Steve Jobs’ vision!

But, I hope you’ll enjoy my thoughts about the web to come and the web today.

Source : Post from Keir Gibson: @theworld Twitter is useful, you are the boring ones: 4 Twitter Myths Debunked

Source :  “Why SEO needs to be baked in“

Two articles related to this topic :

• SMO/SMM: Social Media Optimization/Social Media Marketing
• Social Media Optimization vs. Social Media Marketing

Articles similaires en français :

• Ne pas confondre SMM et SMO !
• Que signifie Search Engine Marketing (S.E.M) ?

Few days ago, META keywords seem to be back in the “butter days” of SEO and how Google measured and ranked websites.
In the next coming weeks, it could be META Content as well, or even META Author, who knows? We’ll see!
But when change will come, will you modify your optimizations all over again? Will you call your clients to let them know things have changed a bit, and you also changed your mind about a few tags, and this means you’d like to re-write them? Or will you remain quiet?

The same people telling you, you should or shouldn’t pay any attention to certain tags right now, are the ones who will frown upon you for not considering them… In the future. You know, when it will be known as a ranking factor… Then, of course… it will be part of the SEO priorities.

Of course Google’s current algorithm can vary significantly from day-to-day or month-to-month, but it always rely on HTML. Considering all tags from the start is always rewarded in one way or another and not only for SEO purposes. If you wanna do things right, learn and stick to W3C guidelines, it’s the best option you can dream of, in the long term.

There’s no such thing as a useful or useless tag, there are only required tags, web design and SEO fundamentals remain based upon them, that’s all!

W3C guidelines :
http://www.w3.org/TR/html4/appendix/notes.html#h-B.4
http://www.w3.org/TR/html4/struct/global.html#h-7.4.4.2

“Artistic sites by graphic artists tend to love to break rules. They’re all about the art and the newer technology which offers them great freedom to express themselves. The site is all about them. “You” are secondary. If you come, thank you. If you don’t, you won’t be missed. It wasn’t designed for you.”

Examples :

• http://www.versace.com
• http://www.christianlouboutin.com
• http://www.prada.com
• http://www.cartier.com
• http://www.piaget.com

POINT: Art, or in this case design, does not only rely on high-tech. It can based upon a technology (plug-in), just the way it is with Flash, allowing creative people to have more freedom, but It cannot go against main usability principles. A Flash website does not mean a more creative websites. Flash is a great tool, but it remains a tool.
And so far, I have often seen more Flash based website badly designed, than regular HTML ones badly designed.
Movies done 50 years ago with what can be considered outdated technology are often way better than today’s 3D Blockbusters.

Many companies have no or low understanding of what a website is all about. They are just “Doing Away With Basic Usability, Accessibility and Search Engine Marketing”. And it happens so often with companies with a name.

Thanks alot Kim for pointing your finger at something I also have a hard time understanding.