Title and Meta Description length on Google SERP’s mobile

SERP’s are now based on pixels, not characters. On mobile: 284 pixels width, which approximately makes:

  • Long: 65 characters + space included
  • Meta Description: 122 characters + space included
  • URL: 42 characters + space included

If you wish to make striking Titles stick to 32 characters approx.

Optimize your SERP’s on mobile

26. March 2014 by Jean-Hugues Bretin
Categories: Uncategorized | Leave a comment

What’s the difference between UX and UI?


“And then my kiddo asked, “What’s the difference between UX and UI?”

Really like this tweet, it’s all there!

17. March 2014 by Jean-Hugues Bretin
Categories: User Experience | Leave a comment

Paris Web 2013 – Review

“Paris Web” is definitely one of the best conference in Paris dedicated to Webdesign, Quality, and Accesibility and I was There! It’s dedicated to people building the web: Designers, HTML Coders, Engineers, UX, Information Architects and to all of us who love the web.

Best conferences I have been to:

HTML5 accessibility by Steve Faulkner: a great update on what works and what does not work with accessibility and HTML5, through the eye of users with disabilities as well as with browsers. In short, it was really focusing on the use of semantic, for example a <div> or a <span> have no meaning while the use of <section> have an impact when badly implemented.

Learning to love: Crash course in emotional UX design by Mariusz Ciesla: Awesome presentation about how we can improve our relationship with users by having a very 1:1 type of conversation with them. Through many different examples Mariusz shows how you can really initiate a very personal approach on the web.

A small step for Em a giant leap for the web [FR] by Nicolas Hoizey: a great reminder why we should use Em or Rem instead of pixels simply because screens have become so many that it becomes almost impossible to anticipate what the user habit is. Therefore having Em or REM allows users to have fonts fitting exactly each screen resolutions.

Adaptive Images for Responsive Web Design by Christopher Schmitt: excellent reminder and update of how complicated it has become to provide appropriate image sizes to any type of devices : mobile, desktop, tablets, etc. really scary, no perfect solution ahead.

Designing with Sensors: Creating Adaptive Experiences par Avi Itzkovitch: it could also have been called big data and personalization, the digital world we live-in and the next coming one!

It was defintiely great, I’ll be there next year!

16. October 2013 by Jean-Hugues Bretin
Categories: News | 1 comment

Chrome & the meaningless button


chrome symbol button Have you noticed this button on your Chrome Browser, does it make any sense to you?

This symbol/button has been out for quite a while now, and we haven’t heard much about it.
Look, It’s empty and it has no distinctive element to fully understand its main purpose. It goes against any U.X fundamentals, and only rely on its shape to suggest it can do something. However, I click on it when I want a new tab on my Chrome browser, this or CTRL+T.

Why do we click on it?

In fact, and this case, Chrome is inheriting from years of habit people had on previous browsers.
It has nothing to do with the work the designing team put in this symbol. Somehow, a sort of “because it’s there” feeling takes it all and makes you give it a try. Even though you have no indication whatsoever on what consequence it could have, not even a pointer when hovering the symbol.

What does it mean?

It means humans have the ability to consider behaviors based on “no other” possibility, but also we mainly and often rely on our previous experiences to make a judgement, even with flawed design such as this one. I just found-out Internet Explorer also has an empty tab while Firefox and Opera have an explicit “+” symbol.

As an SEO manager and user, I was wondering what would happen if we were to avoid writing words when making links, replacing them by empty spaces instead.

I think Google’s results pages would be pretty much useless. Meaning is POWERFUL!

15. November 2012 by Jean-Hugues Bretin
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Disavow Tool from Google is released!

Disavow Tool

Disavow Tool

You want to clean-up your backlinks? Someone else’s missing with your backlinks?  Google finally releases a disavow tool. Webmasters suffering from negative SEO have been waiting for years to get it : it’ finally here!


Yeah, I know it’s a quick article, but I have many things to do ;)

17. October 2012 by Jean-Hugues Bretin
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Creating an island within Pinterest


“Creating an island within Pinterest that doesn’t link to anyone else completely misses the social aspect of the site, and isn’t likely to encourage others in the community to begin following your account.”

Cited from: Pinterest: the top 10 UK retailers reviewed

03. July 2012 by Jean-Hugues Bretin
Categories: Reach | Leave a comment

What is the ideal keyword density of a page?

Maybe you’ve heard about keyword density and you are a bit worried about the best way to write content for your website.
You’ve heard stories about websites getting banned or flagged for over stuffing keywords into their pages. Take it it easy, and watch Matt:

Matt Cutt says don’t worry too much :

  • Make sure you have the words that you want to have on the page
  • Make sure they read naturally
  • And you should be in pretty good shape

What Matt Cutts does not say, is that basically it also has to be in many other places:

  • Title Tag
  • Site Structure
  • Links (on-site & off-site)
  • Content strategy
  • Images
  • Meta Description
  • URL

Keywords should not only aimed at crawlers but should also give information to users, the right words at the right time are what we are all looking for (bots included).

20. December 2011 by Jean-Hugues Bretin
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20% of any search made every day is completely unique!

Many of you are familiar with the fact that the world of search is really dominated by this concept of the long tail. Google talks about this incredible metric that 20% of any search that’s performed every day is completely unique. Google has never seen that search before performed on their engine at all. No one in history has ever made that search. That happens on one out of every five queries every single day.

You should check this out on Whiteboard friday!

28. October 2011 by Jean-Hugues Bretin
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Bing ? Twitter : first press release via Twitter!

Funny how sometimes things are changing. Who ever thought Twitter was to become so big and so important for millions of people?
Could we really live without Twitter in 2011? And how would it feel? These existentials morning thoughts are insprired by this news:
Today, Bing and Twitter officially tweeted their deal was up for another round! This means Bing will keep on showing tweets on its SERP’s!

Bing and Twitter Deal

This could be the first press release via Twitter, ever!

But the only question is: what the hell is doing Google?

Source : Twitter Renews Deal with Bing; Google Deal Remains MIA

07. September 2011 by Jean-Hugues Bretin
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Steve Jobs: the value of User Experience

Update from post initially released on August 25th, when Steve Jobs resigned as Apple CEO

Sad MacSteve Jobs died today.

Alot is being written about what he has done, with the people from Apple, and we all know their products: iMac, iPod, iPad, iO’s, and all things coming soon…

slide to unlock
Do you remember what’s like to have an O.S asking for a driver every two days (tiring)? What was a mobile phone like, before using an iPhone (painful)? How frustrating it was to spend hours trying to find if the motherboard you bought was compatible with the Random Access Memory (R.A.M) you wanted? If this thing (camera,cable, printer) was compatible with all those beiges/black/grey computers’ connections (arrggg awful)! How does it feel to simply slide to unlock and write through just like a kid does, isn’t this wondeful?

Not that long ago every human computer interactions and interfaces were… Suck!

Most software were absurd and unfriendly, and Steve Jobs lead a whole industry to free users from having to digest a huge User’s Guide before even starting to undertand how to use something.
Steve Jobs has overhauled user experience and created value !

It’s not only about the tools he invented, it’s mainly about what you can do with it, in a simple way, nicely designed, it’s what is called User Experience.

Apple does not only make O.S and computers anymore, they are creating digital devices and it’s why Apple is so ahead of the competition.

And this was all Steve Jobs’ vision!

25. August 2011 by Jean-Hugues Bretin
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