Chrome & the meaningless button

 

chrome symbol button Have you noticed this button on your Chrome Browser, does it make any sense to you?

This symbol/button has been out for quite a while now, and we haven’t heard much about it.
Look, It’s empty and it has no distinctive element to fully understand its main purpose. It goes against any U.X fundamentals, and only rely on its shape to suggest it can do something. However, I click on it when I want a new tab on my Chrome browser, this or CTRL+T.

Why do we click on it?

In fact, and this case, Chrome is inheriting from years of habit people had on previous browsers.
It has nothing to do with the work the designing team put in this symbol. Somehow, a sort of “because it’s there” feeling takes it all and makes you give it a try. Even though you have no indication whatsoever on what consequence it could have, not even a pointer when hovering the symbol.

What does it mean?

It means humans have the ability to consider behaviors based on “no other” possibility, but also we mainly and often rely on our previous experiences to make a judgement, even with flawed design such as this one. I just found-out Internet Explorer also has an empty tab while Firefox and Opera have an explicit “+” symbol.

As an SEO manager and user, I was wondering what would happen if we were to avoid writing words when making links, replacing them by empty spaces instead.

I think Google’s results pages would be pretty much useless. Meaning is POWERFUL!

15. November 2012 by Jean-Hugues Bretin
Categories: User Experience | Leave a comment

Disavow Tool from Google is released!

Disavow Tool

Disavow Tool

You want to clean-up your backlinks? Someone else’s missing with your backlinks?  Google finally releases a disavow tool. Webmasters suffering from negative SEO have been waiting for years to get it : it’ finally here!

Yeah, I know it’s a quick article, but I have many things to do ;)

17. October 2012 by Jean-Hugues Bretin
Categories: News | Leave a comment

Creating an island within Pinterest

Pinterest

“Creating an island within Pinterest that doesn’t link to anyone else completely misses the social aspect of the site, and isn’t likely to encourage others in the community to begin following your account.”

Cited from: Pinterest: the top 10 UK retailers reviewed

03. July 2012 by Jean-Hugues Bretin
Categories: Reach | Leave a comment

What is the ideal keyword density of a page?

Maybe you’ve heard about keyword density and you are a bit worried about the best way to write content for your website.
You’ve heard stories about websites getting banned or flagged for over stuffing keywords into their pages. Take it it easy, and watch Matt:


Matt Cutt says don’t worry too much :

  • Make sure you have the words that you want to have on the page
  • Make sure they read naturally
  • And you should be in pretty good shape

What Matt Cutts does not say, is that basically it also has to be in many other places:

  • Title Tag
  • Site Structure
  • Links (on-site & off-site)
  • Content strategy
  • Images
  • Meta Description
  • URL

Keywords should not only aimed at crawlers but should also give information to users, the right words at the right time are what we are all looking for (bots included).

20. December 2011 by Jean-Hugues Bretin
Leave a comment

20% of any search made every day is completely unique!

Many of you are familiar with the fact that the world of search is really dominated by this concept of the long tail. Google talks about this incredible metric that 20% of any search that’s performed every day is completely unique. Google has never seen that search before performed on their engine at all. No one in history has ever made that search. That happens on one out of every five queries every single day.

You should check this out on Whiteboard friday!

28. October 2011 by Jean-Hugues Bretin
Leave a comment

Bing ? Twitter : first press release via Twitter!

Funny how sometimes things are changing. Who ever thought Twitter was to become so big and so important for millions of people?
Could we really live without Twitter in 2011? And how would it feel? These existentials morning thoughts are insprired by this news:
Today, Bing and Twitter officially tweeted their deal was up for another round! This means Bing will keep on showing tweets on its SERP’s!

Bing and Twitter Deal

This could be the first press release via Twitter, ever!

But the only question is: what the hell is doing Google?

Source : Twitter Renews Deal with Bing; Google Deal Remains MIA

07. September 2011 by Jean-Hugues Bretin
Leave a comment

Steve Jobs: the value of User Experience

Update from post initially released on August 25th, when Steve Jobs resigned as Apple CEO

Sad MacSteve Jobs died today.

Alot is being written about what he has done, with the people from Apple, and we all know their products: iMac, iPod, iPad, iO’s, and all things coming soon…

slide to unlock
Do you remember what’s like to have an O.S asking for a driver every two days (tiring)? What was a mobile phone like, before using an iPhone (painful)? How frustrating it was to spend hours trying to find if the motherboard you bought was compatible with the Random Access Memory (R.A.M) you wanted? If this thing (camera,cable, printer) was compatible with all those beiges/black/grey computers’ connections (arrggg awful)! How does it feel to simply slide to unlock and write through just like a kid does, isn’t this wondeful?

Not that long ago every human computer interactions and interfaces were… Suck!

Most software were absurd and unfriendly, and Steve Jobs lead a whole industry to free users from having to digest a huge User’s Guide before even starting to undertand how to use something.
Steve Jobs has overhauled user experience and created value !

It’s not only about the tools he invented, it’s mainly about what you can do with it, in a simple way, nicely designed, it’s what is called User Experience.

Apple does not only make O.S and computers anymore, they are creating digital devices and it’s why Apple is so ahead of the competition.

And this was all Steve Jobs’ vision!

25. August 2011 by Jean-Hugues Bretin
Leave a comment

This website has nothing to do with:

This website has nothing to do with: Music, Paris, Video Games, Natural Wine in paris, World, Events, myself.

But, I hope you’ll enjoy my thoughts about the web to come and the web today.

08. August 2011 by Jean-Hugues Bretin
Leave a comment

Twitter I love You!

Quote of the day:Facebook is private, Twitter is public, Facebook is look at me, Twitter is look at this, Facebook is likes and comments, Twitter is mentions and Retweets, Facebook is for you and Twitter is for them. It is not about telling people that you are sitting and eating a pizza waiting for your life to slap you in the face, it is about sharing something you have found on the internet and spreading the word in 140 characters.

Source : Post from Keir Gibson: @theworld Twitter is useful, you are the boring ones: 4 Twitter Myths Debunked

07. April 2011 by Jean-Hugues Bretin
Leave a comment

…If you think SEO from scratch

Quote of the day: “if you have SEO in mind before your site is built, you should find that you don’t have the technical issues that some of your competition does, and you’ll be in a better position to get on with the job of building links and getting traffic, instead of putting out fires and playing SEO catch-up.”

Source :  “Why SEO needs to be baked in

15. March 2011 by Jean-Hugues Bretin
Leave a comment

← Older posts